Our vision is to end poverty for the nearly 200 million small farmers in India.
Give farmers ownership of a larger part of the food value chain
Currently, most small farmers are trapped in an economic environment in which they are solely producers and as such own only a small portion of the value chain. As a result, they have unstable and low incomes. By giving them greater ownership of the value chain we can greatly stabilize and increase their incomes.
Give farmers access to higher margin markets
Most small farmers are small producers in commodity markets. By engaging them in the food processing industry for urban customers, we can give them access to higher-value markets.